Born from the wild landscapes of West Texas, Sendero creates trail-ready gear for those who live outside. Built by geologists who walked the terrain, every piece carries the spirit of the West.

Shop Now
Where Every Detail Matters
OUR STORY

Where Every Detail Matters

It started with a hat and a horizon. In West Texas, two geologists longed for gear that matched the land, apparel that belonged in the landscape. That spark became Sendero Provisions Co., born in Waco in 2014.

The name says it all: "Sendero," the Spanish word for "trail." From the
scrublands of Big Bend to the rivers of Central Texas, they built a brand
rooted in terrain and authenticity.

They didn't start with mass blanks. They started with intention: hats
built to take a beating, fabrics selected for weight, designs born from
desert sabbaticals. Each piece carries durability for hard use, materials
chosen with care, and design that honors the West without romanticizing it.

Sendero is made by people who actually live outside: fishing, camping, hiking.
The gear is built for the trail, not the mall.

CUSTOMER FAVOURITES

Built to Last

These are the pieces our customers can't live without. Each one is crafted
with care and designed to become a lifelong companion.

SENDERO Cowboy Hat
Sendero Provisions Canada

SENDERO Cowboy Hat

$55.00
Bestseller
SENDERO All Hat No Cattle Hat
Sendero Provisions Canada

SENDERO All Hat No Cattle Hat

$55.00
Staff Pick
SENDERO Shootin' Hand Hat
Sendero Provisions Canada

SENDERO Shootin' Hand Hat

$55.00
Customer Favourite
SENDERO Rowdy Trucker Hat
Sendero Provisions Canada

SENDERO Rowdy Trucker Hat

$55.00
New
Tops
Tops
Built for comfort and everyday wear
SENDERO Giddy Up Trucker Hat
Sendero Provisions Co.
SENDERO Giddy Up Trucker Hat
$55.00
Hats
Hats
Where Sendero started
Accessories
Accessories
Complete your look
WHAT SETS SENDERO APART

Crafted to Last

We source only the finest materials from trusted suppliers. Each component is carefully selected for durability, comfort, and timeless style. No shortcuts, no compromises. Just honest craftsmanship that honors the West.

There's a tongue-in-cheek story behind everything. From Southwest folklore to camp legends, our designs are nods to coyotes, tall tales, and the landscapes we love. Customers remember Sendero because it's fun and storyful, not generic.

Sendero is made by people who actually live outside. The colors and graphics come straight from those landscapes. Our founders spent
years traveling the Southwest, and every piece reflects the places and moments they loved.

Experience the Difference
JOIN US ON THE TRAIL

Experience the Difference

Shop Sendero and find apparel that belongs in the landscape.

Shop Now